![]() Phenix (as it was originally known) was issued in metal as a single weight. The uppercase - which reveals the heavy Art Deco stylings of the typeface - was rarely (if ever) used, but they trotted it out for the anniversary party invitation below. Perhaps Silverstein was lured to the design’s distinctive ‘k’. That typeface is an otherwise forgotten ATF release from 1935: Phenix American. And Silverstein set it in that typeface that has by now been appropriated (“got _?”) by lots of junk, donuts, wine and Jesus folks. Here’s what really happened: Jon Steel and Carole Rankin were at a focus group when the clouds parted and a woman said, “The only time I even think about milk is when I run out of it.” Goodby scrawled “got milk?” on a poster board for a meeting and decided it might be a tagline. Oversimplifications of the history abound. ![]() People who helped make the campaign as well as our friends from The California Milk Processor Board will be on hand.” - Goodby Silverstein Partners ![]() We will be displaying items from the campaign’s 20-year history. ![]() To celebrate, we’re hosting a “ pop-up gallery show” at an art gallery in San Francisco this Friday. The “got milk?” campaign, whose tagline may be the most fondly recalled in beverage history, is turning 20 years old*. These are the most common typefaces in the database, but there are many more.
0 Comments
Leave a Reply. |